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MailChimp And Black In Fashion Council Are Helping Black Designers Thrive In Business

2022.10.18

Fashion Week ended some time ago, but Intuit MailChimp and Black In Fashion Council's (BFIC) commitment to creating access to digital tools, mentorship, and capital is ongoing. Black designers and fashion entrepreneurs have made immeasurable contributions to the fashion industry for decades. And arguably have been under-resourced. For those reasons, MailChimp and BCIF have partnered. MailChimp empowers customers to start and grow their businesses with world-class marketing technology, award-winning customer support, and content as an email marketing and automation company. They also invest in entrepreneurs through programs and accelerators like Bloom Season. Under the tutelage of media executive Lindsay Peoples Wagner and public relations specialist Sandrine Charles, Black In Fashion Council is a collective of editors, models, stylists, freelance creatives, and industry stakeholders created to build a new foundation for inclusivity within the fashion industry. Black Women Are Fashion In September, MailChimp sponsored the first-ever "BIFC Discovery Showrooms," designed and produced by Wink, Mailchimp's in-house creative agency, in partnership with IMG at Spring Studios. Designs from Izayla, Ndigo Studio, Kwame Adusei, Sammy B, and Muehleder were showcased as part of their inaugural capsule collection. As the Senior Director of Brand and Content Marketing at MailChimp, Michael Mitchell, is passionate about helping entrepreneurs grow their businesses. MailChimp's audience is small businesses and entrepreneurs. Designers fall into that category. They may not immediately come to mind, but they are small businesses. They are entrepreneurs. They are people who want to get their ideas out there into the world. This opportunity was created to highlight those who don't normally get the highlight and don't get the shine," said Mitchell. "If we can provide a platform and access for historically excluded groups. Why not? I think we've done a lot of work for Brown and Black entrepreneurs and want to begin to extend that platform to female entrepreneurs and LGBTQIA entrepreneurs. We want to create as inclusive of a platform as possible and provide as much representation as possible." And ultimately, Mitchell shared that MailChimp wants to get as many designers in front of people and in the closets of as many people as possible as they grow their business. In a statement released by MailChimp, Lindsay Peoples Wagner and Sandrine Charles, Co-Founders of Black in Fashion, said, "The Black in Fashion Council is excited to continue to help elevate emerging designers to get the visibility and access that they need and deserve, and we're always looking for new opportunities to further their excellence. Making the fashion industry more inclusive is an all-hands-on-deck undertaking and partnering with brands like Mailchimp to continue to amplify inclusivity efforts is just one step closer to a more equitable environment for all."Read more at: lilac prom dress | grey prom dress uk

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